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China Expat Spouse has started a YouTube channel on February 7th, 2025. The first video is entitled “Finding the Right Expats for China” (watch here) and offers key insights into what makes an international assignee thrive. Beyond professional qualifications, successful expat placements depend on the right mindset, adaptability, and – crucially – support for accompanying spouses and families.

“Many companies focus only on the employee, but an expat’s success is a family affair,” says Julie M. Marx, Founder of China Expat Spouse. “Without the right support, assignments can fail, costing businesses time, money, and talent.”

The video highlights why choosing the right expatriate is so important for success in China, how China’s economic growth impacts expat needs, and the consequences of selecting an unsuitable expat. It also emphasized top skills and qualities expats need for assignments in China, how companies can assess their applicants’ cross-cultural competence, and common pitfalls as well as emerging trends for expatriate assignments.